Prime Choice
- the choice we want most

Prime Choice is our vision of a wonderful life.

Prime Choice is about doing whatever you want, about making yourself happy, pursuing your dreams, and fulfilling your desires.

Your Prime Choice takes you exactly where you want to be.

In PRM's latest campaign, Jakub Józef Orliński makes a choice, he follows his heart because he knows what matters to him most.

He resists temptation as he pursues his greatest passion - music.

Jakub Józef Orliński is a multi-talented Polish artist who is no stranger to fashion. A well-known and highly regarded opera singer, he has also been successful as a dancer, a model or an acrobat which we could witness on more than one occasion.

It's no surprise that some days we see him dressed in a suit and others sporting some popular sneakers. He perfectly combines modernity with passionate opera performances.

The PRM brand values his versatile nature and individuality, which is the reason why Jakub Józef Orliński is the hero of our most recent campaign. His personality and style reflect the brand's philosophy to the fullest, merging the world of high-fashion with street fashion.

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